The
Art of Living a Well-Lived Life
Without a doubt Vivre is the embodiment of luxury living,
from clicks to mortar this über luxury shopping website and
catalog typifies the Art of Living. Vivre is the vision and
creation of Eva Jeanbart Lorenzotti, entrepreneur and founder
who launched this unique luxury-lifestyle, multi-channel
retail concept over ten years ago. As a media darling, Eva is
often featured in the pages of fashion press from WWD, Elle,
Departures, Vanity Fair, Vogue, In Style and many business
publications such as Forbes and Business Week. Hailed as the
"mail-order magnate" by Time Magazine and "one of the most
stylish women in fashion" by Vogue, Eva has redefined luxury
shopping both in direct mail and e-commerce.
The Catalog: The concept of Vivre and selling luxury brands
through a glossy magazine-style catalog was visionary when
Eva launched Vivre back in 1996. The luxury market was
virtually untapped in direct mail and Eva revolutionized the
catalog industry as a place where luxury brands mingled
between beautifully styled pages. With the emerging dynamic
of luxury shoppers and the need to emotionally identify with
the shopping experience as well as the actual product, Vivre
filled the void with ease, elegance and style. The Website:
As the dot com era came into play, Vivre capitalized on the
strength of the catalog business by launching the Vivre
website in 2001. Vivre.com catapulted the business growth
into multi-channel segments allowing existing customers to
shop via a new alternative method and in addition Vivre
acquired an entirely new segment of online shoppers.
Today, Vivre presents an inspirational shopping experience
through the format of a high-glossy, magazine-style catalog
with a unique luxury-lifestyle focused website which contains
over 150 luxury brands for women, men, children and home and
gifts including luxury brands such as: Oscar de la Renta,
Derek Lam, Etro, Lela Rose and Geoffrey Beene. Luxury is
synonymous with excellent service and Vivre provides
complimentary personal shoppers to assist you, review the
collections and act as a personal assistant in the selection,
purchase and delivery of gifts for mementos and special
events. International shipping is a breeze and with such a
global customer base shipping is available at every
destination. So with world-class shipping, expect world-class
customer service from special orders to one-on-one
consultations.
In April this year Eva brought the Vivre concept to life and
opened its first ever boutique at The Cove, Atlantis on
Paradise Island in the Bahamas. The aptly named store Escape
by Vivre offers a tightly edited collection of luxury
merchandise such as swimwear, caftans, accessories and
handbags, exquisite items that Eva has explored the globe to
find. With Escape by Vivre underway Eva is considering
opening the next resort destination store in Dubai, The Palm,
with a future flagship on a high-profile urban avenue in
either Europe or the U.S. to follow.
However, if shopping in Paradise Island or Dubai is not on
your annual shopping trip list, no worries, Vivre is
close-at-hand, either flick through the glossy catalog pages
or click your way through the website. Luxury, Style and
shopping are right at your fingertips!
Max Trowbridge contributes to PinkMemo - Dallas Edition, an
online Fashion and Shopping publication founded in 2006.
http://www.PinkMemo.com